RSS Feed

Tag Archives: women’s health

“Celebrity, Sex, Fashion [and cute puppies]. Without Airbrushing.”

The role of advertisers plays an important role in the format of Jezebel’s page. The organization of Jezebel  reveals important information about the content categories. Denton’s goals to emulate traditional media was  reinforced with a redesign of the front page of Jezebel,and the other Gawker Media holdings to look more like the front page of a magazine or tabloid (Denton 2010). In an article published on Gawker’s life advice/organization blog Lifehacker, Denton explained how the different changes are a result of media convergence, blurring the lines between digital communications and traditional media (2010). The format allows the editors to differentiate, and highlight certain articles or categories as more important or popular (Denton 2010). In fact, much of the redesign was based on the intrinsically linked process of drawing viewers and advertisers (Denton 2010). This reflects further Jezebel as a profitable media enterprise, which could have an unknown effect on the content present and could effect how the material may be edited to cater to drawing in the most advertisers. However, this cannot be proven without thorough content analysis at the scale this blog cannot complete.

Specifically for Jezebel, each article is tagged with a different label, which indicates the content of the article.  Underneath the highlighted article on the main page there are headlines for other articles divided by some of the more popular labels. Along the side of the page is a traditional blog view, which shows the label and article title. Some of the labels are features such as “Dirt Bag” and “Rag Trade” which are published regularly, while others are adjusted to more current issues such as “Pill Baby Pill” which covers issues with the current debate about birth control.

The blog defines itself as describing “Celebrity, Sex and Fashion for women.”  These three categories loosely divide most of the content on Jezebel. The “celebrity” indicates content that focuses on gossip and celebrity news, including a feature called “Dirt Bag” which lists celebrity gossip, and “Snap Judgment” which shows pictures of celebrities, and asks commentators their opinions.   One common celebrity article is “midweek madness,” which analyzes the celebrity tabloid magazine covers for the week, playfully mocking the focus on celebrity pregnancy (Mascia 2010). The “sex” content focuses on issues related to women, including women’s health news, personal relationship and motherhood anecdotes, accomplishments by women in news and similar content. The “fashion” category harkens back to Jezebel’s proclaimed roots as an alternate to traditional women’s magazines, (Holmes 2007) and takes up a smaller portion then the other two categories.  There are segments such as “Rag Trade,” which outline news about designers and the fashion world, snf “Photoshop of Horrors”, which shows egregious use of Photoshop in advertising, as well as reviews of fashion shows (Mascia 2010). However, as a member of Gawker empire, the payment of the writers is driven by page views (Grigoriadis 2007). This leads to a de facto fourth category, composed of labels such as “squee” and “aww” which, as their titles suggest include videos of cute children, adorable animals and other videos which are going viral from websites like YouTube and Vimeo. These videos  are what Denton describes as “palette cleansers” – softer pieces to dilute the snark that may driver advertisers away. (Denton 2010) All of this content is compiled to form what Jezebel views as what women want to hear about.

Works Cited:

Denton, Nick. “Why Gawker Is Moving beyond the Blog.” Lifehacker. Gawker Media, 30 Nov. 2010. Web. 21 Mar. 2012. <http://lifehacker.com/5701749/why-gawker-is-moving-beyond-the-blog&gt;.

Grigoriadis, Vanessa. “Gawker and the Rage of the Creative Underclass.” New York News & Features. New York Magazine, 14 Oct. 2007. Web. 22 Mar. 2012. <http://nymag.com/news/features/39319/&gt;.

Mascia, Jennifer. “A Web Site That’s Not Afraid to Pick a Fight.” NYTimes.com. New York Times, 12 July 2010. Web. 23 Mar. 2012. <http://query.nytimes.com/gst/fullpage.html?res=9B0CEEDB103BF931A25754C0A9669D8B63&gt;.

McCarthy, Amy. “Self-Righteousness, Gwyneth Paltrow, and Celebrity Gossip: Why Jezebel Is Ultimately Bad For The Feminist Movement.” Feminists for Choice. Feminist for Choice, 8 Sept. 2011. Web. 20 Mar. 2012. <http://feministsforchoice.com/self-righteousness-gwyneth-paltrow-and-celebrity-gossip-why-jezebel-is-ultimately-bad-for-the-feminist-movement.htm&gt;.

Advertisements

“Celebrity, Sex and Fashion for Women”

This is how media outlet Jezebel.com frames its in its tagline. The blog, a part of the Gawker Media sites, is specifically targeted towards the active Internet user of the digital age.  This blog will focus on analyzing on how the website defines what it means to be a female blog, exploring the different type of content. This blog will further explore the history of topics like celebrity gossip and women’s health issues in other forms of media. The overall question of the blog is how Jezebel chooses and presents its topics to make it a “female website” and if the content is driven by women’s interest, or constructed to fit some idea what women like.  Posts will begin with an exploration of the long history of the word Jezebel, explanation of website themes and the role of social media in women’s communication.

Like Jezebel itself, this research will draw on a variety of sources. Some of these sources will be digital sources, including articles about Jezebel and other female-targeted blogs, such as  some of the research on the “mommy-blog” phenomena.  Research about the role of social media in female education, as well as digital media as information sources will be included. Many of those sources will be news articles, blogs or poll information from organizations like Pew.  Additionally, the blog will source from journal articles that discuss the appeal of different topics to women, and the history of women’s media.  Other information may include input from peers about Jezebel.

I chose this topic for several reasons.  The first is that I am admittedly and avid Jezebel (and Gawker) reader. I have found myself wondering about just how the editors manage to posts stories about exactly what I am interested in. Those thoughts formed the basis of the idea for this blog, breaking down what exactly they talk about on Jezebel, and how it is so well targeted that it appeals to me as the intended audience.