Instead of direct retellings of sex stories, many of the posts in the “sex” category on Jezebel detail issues of women’s health and equality, especially how it relates to sex. This creates a segment of the blog that is more sexual/political, aimed at advocacy and change. Stories like this one, both a story of a women’s encounter with rapist and a cautionary tale about digital privacy bridge the gap between the more explicitly sexual and the political. There are also segments about the ongoing debates about abortion (Pill Baby Pill) and abortion (Roe v. World)
With their coverage of women’s issues, Jezebel is engaging in the power of blogs for potential political and social change. For Jezebel, different political issues, especially those related to women are monitored. There is detailed coverage of recent issues of abortion and birth control. Recently, Jezebel posted about the “Top Scariest Places to Have Ladyparts In America,” which detailed the different anti-female laws around the country.
This links with the recent trend within the Feminist community of blogging about women’s issues with the intention of raising awareness and making change. While Jezebel may not be explicitly feminist, it does cover issues that fall under concerns of third wave feminists (Mowles 2008: 31). Third wave feminism, like Jezebel is not a cohesive unit, but a compilation of parts around a set of ideologies (Mowles 2008: 31). One of the first blogs to blend feminism and attention to women’s health issues was Feministing. Founded by Jessica Valenti in 2004, Feminsiting promised, “to be a platform for us [young women] to comment, analyze, and influence” (Mowles 2008: 33)
Mowles’s analysis of Feminsiting and the potential impact of Feminist blog describe many of the same characteristics present in Jezebel. Feministing was created in 2004, three years earlier then Jezebel, in the height of George Bush’s “War on Women” (Mowles 2008: 32). For both sites, there is a definite focus on women’s issues. However, “the content of the [blogs ranges] from media analysis, to political commentary, to frustrated rants about pop culture. Posts address diverse topics in an engaging and witty way” (Mowles 2008: 38).
Part of the sexual/political focus of the women’s issues on blogs is the intersection of different forms of oppression (Mowles: 2008 36) On Jezebel, African American writer Dodai Stewart often discusses the specific issues facing women of color. In an interview with Madame Nior, a “black women’s lifestyle magazine” Stewart explicated on the role of her gender and race in her writing. Stewart explains she “could never write from the vantage point of “black people are like this.” I try to write with honesty, from my personal perspective, which is as a woman of color” (Stodghill 2011). With the recent show Girls, which has been hailed as speaking for the generation much of Jezebel’s readership falls into, Jezebel writers has critiqued the absence of minorities in the show which purports to capture a universal experience (Stewart 2012).
Of course, through all of this coverage, these women’s issues, ranging from pregnancy to the difficulties of finding love in the modern era are all treated with the signature Jezebel snark. Jezebel has expanded the meaning of sex in the tagline to mean “sexuality” and has focused on many issues that push it further into the realm of feminism.
Mowles, Jessica M. “Framing Issues, Fomenting Change, ‘Feministing’: A Contemporary Feminist Blog in the Landscape of Online Political Activism.” International Reports on Socio-informatics 5.1 (2008): 29-50. Print.
Ryan, Erin. “The Ten Scariest Places to Have Ladyparts in America.” Jezebel. 18 Apr. 2012. Web. 22 Apr. 2012. <http://jezebel.com/5887627/the-ten-scariest-places-in-america-to-have-ladyparts>.
Stewart, Dodai. “Why We Need to Keep Talking About the White Girls on Girls.”Jezebel. 19 Apr. 2012. Web. 22 Apr. 2012. <http://jezebel.com/5903382/why-we-need-to-keep-talking-about-the-white-girls-on-girls>.
Stodghill, Alexis. “Black Beauty With Buzz- Dodai Stewart, Editor at Jezebel.com.” Madame Noire. Moguldom Media Group, 18 Oct. 2011. Web. 22 Apr. 2012. <http://madamenoire.com/78847/black-beauty-with-buzz-dodai-stewart-editor-at-jezebel-com/>.