Through every medium there are publications meant to appeal to women, from the thick flimsy Fabio covered paperback of the grocery store to the slick colorful pages of Ladies Home Journal. With the expansion of the Internet, Jezebel.com has worked to establish itself as a “women’s blog.” However, the newness of the Internet makes this distinction lack a great deal of clarity, as there is no precedent of standard to understand what that distinction means. This entails analyzing its part in Gawker media, its structure and tone, and the different aspects of its tagline “ Celebrity, Sex and Fashion For Women. Without Airbrushing.”
In order to understand what the vague term “ a women’s blog” means, the different aspects of Jezebel.com must be pulled apart and analyzed, in order to create a more understandable whole. Without understanding the components and context of the site, there is no way to understand the impact and meaning of the site itself. An important part of the context of Jezebel is its part in Gawker media. Like Jezebel, each Gawker media blog has been successful by micro targeting its content to a specific segment of the population. It is in alignment with this business model that Jezebel has come into play. It is important, especially given the distinctive tone of Gawker works to analyze how Jezebel fits within these works. It is also important to frame Jezebel within the history of female-targeted works in different media forms, and how it has taken on the mantel of this genre for the digital age.
Jezebel has also been called a feminist blog, in almost every description but their own. Since feminism is such a loaded word, this distinction is important. In order to determine if Jezebel is a feminist site, it is important to understand about feminism more broadly and specifically its expansion into the digital world.
The different elements of the tagline also indicate how Jezebel might break down how it is a “women’s blog.” Picking these topics could be no accident, and looking at each of them and their digital history could unlock what Jezebel means. Celebrities, including gossip and gossip blogs are a flourishing element of the Internet and integral to Jezebel.com. With any blog associated with Feminism comes a certain degree of sex, and for Jezebel, this is expanded to also include other aspects of sexuality. Contextualizing this and comparing it with feminist websites can clarify the importance of this part. While the fashion element of Jezebel is less obvious, further analysis can show why this was important enough to be included in the tagline. Additionally, the tagline could be amended to include a fourth category, especially aimed at tugging women’s heartstrings. This is cute animal and baby videos, labeled “aww” and “squee” to replicate the reaction to watching these clips. How these different pieces all fit together is the answer to understanding Jezebel, and figuring out what it means for digital media